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Case study2024

Pollinator Partnership

Helping home gardeners build pollinator-friendly gardens.

UX/UI design, website redesign

At a glance

Stack
Figma, Information architecture, Prototyping

Overview

A website redesign that helps home gardeners learn what to plant and how to support pollinators. It is organized around the gardener's journey instead of the org's internal structure.

The problem

Great content, hard to act on: gardeners couldn't easily figure out what to do next for their region and garden.

Approach

  • 01Reorganized content around the gardener's goals and region.
  • 02Designed clearer entry points and actionable guidance.
  • 03Prototyped a friendlier, more visual layout.

Outcomes

  • A journey-first IA that turns reading into doing.
  • A warmer, more inviting visual direction.

Stack

FigmaInformation architecturePrototyping

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